Through strategic communication to the public sector (government agencies, local governments, etc.), we help our clients to create "businesses that drive social impact".
In this rapidly changing society, rules and regulations often pose obstacles when developing new businesses, products, or services.
On the other hand, the private sector has to pay great attention not to fall behind in responding to regulatory changes, otherwise it will lose its economic advantage.
While companies seek favorable institutional reforms, changes for the benefit of the chosen few are severely criticized for inducing profits.
In Japan, the private sector has conveyed its intentions to the government by old-fashioned transactional lobbying.
However, a new form of lobbying is required, a formula that positions companies’ businesses as a solution for social issues and that proposes concrete measures to the government in a transparent manner, with the support of experts/academia and public opinion.
We call it “Public Affairs”.
As a team of experts with extensive knowledge and experience, Public Affairs Japan, Inc. supports clients in formulating and implementing public affairs strategies.
Public Affairs Japan serves as a bridge between the public and private sectors, creating a new business ecosystem that solves social issues.
From policy proposals to social implementation. We will continue to challenge ourselves to co-create businesses that improve society.
Create rules, create businesses that solve social issues
Act as an innovation hub for public policy and take on challenges alongside our clients
Pursue genuine public affairs while aiming for a better society
By positioning clients’ business objectives in the context of solving social issues, we present evidence-based policy proposals from an academic point of view
By collaborating with media and related stakeholders, we shape public opinion to support the realization of clients’ goals
We provide a foundation with key actors torealize the need to solve issues and to make open discussions and transparent decisions
We provide advice on which public policy topic you should stay up-dated for future business development, or on which business field you should focus to ensure youremain aligned with current policy trends.
We investigate and analyze the stakeholders involved in the consideration and implementation of specific policies.
We supply unique information based on interviews with relevant stakeholders about the latest status and future movement of specific policy making processes.
Logic and evidence backed by solid expertiseare essential for proposals that attract policymakers. We are well-experienced in collaboration with academia and can consistently support our clients discovering academia that is optimal for the contents of proposals, building relationships and considering the contents of policy proposals.
In order to promote a specific policy, it is effective to raise public opinion and obtain support from the media. Public Affairs Japan Inc. is a part of Vector Group, Japan’s No. 1 PR agency, and by working closely with specialized departments of the Vector Group we acquire support from the media outlets.
In order to place specific policies on the government’s policy agenda, it is essential to design delicate communication strategies such as the order and timing of explanations and the points to emphasize in the explanation. Our team of experts with ex-government officials and ex-Diet member office’s staff provides consistent support from communication strategy planning to implementation.
In order to promote policies, it is also effective to summarize the voices of the industry. We have a lot of experience consulting on the establishment and activities of incorporated associations,etc., and can provide support for policy proposals from industry organizations.In addition, we can offer services at the early stage of industry associations such as member selection, business plan formulation, and drafting articles of incorporation and bylaws.
We have been approaching many local governments and local council members. We can provide full support such as selecting target local governments for policy proposals and implementing various public affairs approaches.
